Patent: Online-Offline (O2O) Attribution
US Patent US20160019603A1 ‘Attributing offline conversions to online activity’.
Research: A design for linking digital exposure data to actions taken in the physical world on a mobile device that interacts with low-powered beacon technology.
Build: A hack-day demo at the national sales conference illustrated which hotel locations (read: bars) were more popular with segments of our company: salespeople vs. engineers. We won first prize.
Impact: Limited adoption, but the beacons will have their day!
