Attribution Data Lake
TL;DR I built the first iterations of the Viant Data Lake product.
Research: Recognized an opportunity to provide a “white-label” data lake for agencies, filling two critical gaps in their offerings: a persistent device graph for targeting and a data-lake “sandbox” for ingesting, organizing and experimenting with attribution models.
Served three buyer types:
- Agency + Tier II Automotive
- Agency Technology Arm(s)
- Advertiser Direct
Impact: Increased media budgets.
