Launched BrandConnect @ YouTube
TL;DR As lead PM, creator experience, I shipped the automated end-to-end version of BrandConnect, and doubled acceptance rates.
Research: Creators need to be paid fairly to do sponsored content deals for brands that they trust. Brands want to reach creators quickly to launch their campaigns with one place to measure performance.
Design: An influencer marketing product that gives creators the ability to set a minimum price, share their offers with their manager, and feel confident to work with brands trusted by Google to run ads.
Go-to-market: Five launches in five markets: US, IN, ID, BR, UK.
Impact: Launched in five countries, doubled creator acceptance rates. Creator average payouts can be multiples higher than annual ads revshare.
