In-Game Analytics & Optimization
TL;DR I made the popular ‘Toontown’ in-game log files accessible for business analysts at Disney.com.
Challenge: The producers of Toontown Online, a massively multiplayer online role-playing game, created monthly quests such as in-game scavenger hunts to increase engagement and lower subscription churn. As is typical of startup environments, there was no infrastructure in place — just logs and a spare Linux instance.
Example: Using only in-game server logs, determine which users completed a scavenger hunt in the correct order and create ad-hoc leaderboards of the usernames that complete quests defined by the Toontown lead producer.
Impact: Designed an operational data store so the activity could be transitioned to a business analyst within 90 days.
